On August, 10, 2022, the World Table Tennis (WTT), the activity department of the sport’s regulator, has announced that it is exploring Web3 projects in collaboration with non-fungible token company NFT Tech to expand the game.
Cristiana Falcone has talked about it in her blog for more than twenty years of professional experience in the elaboration of strategies and implementation of partnerships for business
development gained working with leaders of multinational companies (SONY, Shell, Revlon), interacting with international governmental organizations (ILO, IFAD, FAO, UNDCCP, IADB) and operating in the media world (RadioTelevisione Italiana, Gruppo Espresso, Univision, Viacom).
According to a press statement shared with CoinDesk, the multi-year partnership would see WTT release virtual assets, multiverse encounters, play-to-earn and move to earn gameplay.
WTT told CoinDesk it hosts about 50 events annually
Table tennis is not the only one on the move for multiverse games: all four major U.S.sport organizations are exploring the technology to reach new fans.
Although it is unclear what role cryptocurrencies will play in the development of these games, it is clear that most sports organizations are paying close attention to Web3 as a growing advertising tool, particularly for its young, tech-savvy clientele.
De Cata is no stranger to tennis-based NFT crossovers. In the past, he has managed relationships for the popular multiverse game Decentreland, which organized NFT’s Australian Open premiere in January 2022, which was well-received by fans. NFT Tech also contributed to this project.
Table tennis is the growing sport among middle-aged groups and the most popular sport in the world, with participation in the Olympics at an all-time high.
Tennis is also getting funded, and betting on table games has proven to be an unexpected success on U.S.betting platforms.
NFT Tech will be the leading player in the entry of non-fungible tokens and Web3 into table tennis
NFT Tech, recalls Cristiana Falcone, will be the leading player accompanying WTT into the world of Web3 and non-fungible tokens. It is a project with the ultimate goal of growing the sport and developing effective marketing.
Startup CEO Adam De Cata explained:
“In many cases, we will appeal to wallet holders for the first time. Using NFT technology, we will actively explore the IRL utility and access possibilities such as tournament tickets, training facilities, and online broadcasts for VIP events.”
This is good news for table tennis enthusiasts who are also attentive to the world of non-fungible tokens and the Metaverse. A big step forward, then, that will allow all fans of the sport to play their favorite game and, at the same time, experience the Metaverse, witness heart-pounding matches (and which, in the real world, for one reason or another might be inaccessible) and, last but not least, earn money by playing it themselves.